Get qualified!
Remember - professional qualifications make a statement
One of the many facets of a career in marketing, and what makes it such a fascinating choice, is the fact that no two jobs are the same. Every company has a slightly different culture, and take, on why marketing exists and what it is intended to achieve.
Professional qualifications not only make a statement to an employer about your commitment and stamina, but they also speak volumes about your knowledge of what has become a critical, and more complex, area of business. Marketers today can no longer count on their track record alone and your ability to contribute towards achieving targets and demonstrating measurable results will be the key to your continued success. This means that putting time and effort into gaining a professional marketing qualification is increasingly important.
The one indisputable fact is that marketing represents a unique balance between science and subjectivity. The theory of marketing is a complex intellectual challenge and the practice of marketing is even tougher but, when you get it right, it is all worthwhile and marketers today have to be increasingly resilient to cope with the demands they face.
From the explosion in channels at the sharp end, to branding and reputation at the strategic end, we are all striving for consistency of behaviour both internally and externally.
The skills, knowledge and understanding of all this will help us to flourish in a hugely competitive industry - if you want to stand out from the crowd and get that top job, you're going to have to offer something extra. And that something extra should be professional qualifications.
CIM qualifications can be completed while you are working and many employers will sponsor you to complete your qualifications. Delaying your education and training is not necessary.
Think carefully … what else is stopping you?
Once you have your qualifications how will you keep your skills current? And how will you learn new skills?
Even at the senior level, marketers need to keep abreast of new approaches and regulations, from the impact of technology to the tightening grip of the law on marketing activity.
There are a range of qualifications to choose from
The following qualifications can be studied whilst living here in Jersey.
Introductory Certificate in Marketing
The Introductory Certificate in Marketing is for all those who want to find out more about marketing - whether you're in a job that involves marketing or not. It answers the question: What is marketing? But it also aims to develop knowledge and skills for people who are working to support others in basic marketing tasks.
Professional Certificate in Marketing
The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level.
The syllabus has been updated recently to reflect the changing issues and practices within marketing and to reflect employers' views of marketing in today's business environment. The Qualification is ideal for junior marketers, those working in marketing support roles (like personal assistants); or if marketing plays some part in your current job description.
Professional Diploma in Marketing
This qualification is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind. The content of the course has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of their marketing career.
The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself – including elements ranging from channel management to communications, along with specialist areas like new product development.
Chartered Postgraduate Diploma in Marketing
The Chartered Postgraduate Diploma In Marketing is a challenging, high-level two stage marketing qualification that demonstrates specialist professional knowledge across many areas and a route to Chartered Marketer status.
The qualification aims to enable marketers to champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities.
Get started now!
First decide:
> Which qualification is best for you
> How you want to study
> Where you can study
> And then sign up for CIM membership
More information about the CIM qualification path and local training providers.
Find out more about CIM membership.
Career Development Pack - information below on how to advance your career
Whether you are a marketing manager, in a senior management position, run your own small consultancy or maybe even have a non-marketing job title, there will be some helpful advice in this careers pack for you.
If you are looking to fill a gap in your skill set or need some top-line advice on how to plan your next move - this career development pack has been developed with you in mind.
Downloads
| Marketing Trainer - Bahrain |
| CIM Jersey Summer Party at Chateau Vermont |
| The Jersey Branch of the Chartered Institute of Marketing (CIM) are pleased to invite members to their free summer party in the grounds of Chateau Vermont, headquarters of the Jersey Academy of Music. |
| Open Days |
| The 2010 Chartered Institute of Marketing Awards launch to take place on the 29th July |
| Expert to speak at CIM event |
| Mark Palmer, Global Brand Director of Green & Black’s organic chocolate, will speak at an event on the 29th July at The Grand Hotel on ‘Repositioning your brand for business growth’. |
| Up and Coming Training Events for Marketers |