Library
The marketing reference books listed below are available at St Helier Library as a result of a donation by CIM Jersey Branch.
Members of The Chartered Institute of Marketing have additional services available. Further information about the library services can be found at www.cim.co.uk/library and access to electronic resources available at www.cim.co.uk/knowledgehub. For an online tutorial on where to find information and how to access it please go to www.cim.co.uk/webguides.
Added Value: The Alchemy Of Brand Led Growth
Mark Sherrington - Mcmillan, 2003. ISBN: 1403903875
Advalue: Twenty Ways Advertising Works For Business
Leslie Butterfield - Butterworth-Heinemann, 2003. ISBN: 0750655011
Advertising, Promotion And Supplemental Aspects Of Integrated Marketing Communication (6th Ed)
Terence Shimp - Thomson, 2003. ISBN: 0030352711
Advertising Works 12: Advertising Effectiveness Awards 2002
Institute Of Practitioners In Advertising. - World Advertising Research Centre, 2003. ISBN: 1841161268
Brand Driven: The Route To Integrated Branding Through Great Leadership
Joseph Lepla - Kogan Page, 2003. ISBN: 0749437979
Brand Failures: The Truth About The Hundred Biggest Branding Mistakes Of All Time
Matt Haig - Kogan Page, 2003. ISBN: 0749439271
The Brand Gym: A Practical Workout For Boosting Brand And Business
David Taylor - Wiley, 2003. ISBN: 0470847107
Brandchild: Remarkable Insights Into The Minds Of Today's Global Kids And Their Relationship With Brands
Martin Lindstrom - Kogan Page, 2003. ISBN: 0749438673
Cyberstrategy: Business Strategy for Extranets, Intranets and the Internet
Pauline Bickerton - Butterworth-Heinemann - 0750642033
Complicated Lives: Sophisticated Consumers, Intricate Lifestyles, Simple Solutions
Michael Wilmott - Wiley, 2003. ISBN: 0470857013
Customer Management Excellence
Mike Faulkner - Wiley, 2003. ISBN: 0470848537
Creating a company for customers: How to build and Lead a market-driven organisation
Malcolm McDonald - Prentice Hall - ISBN 0273642499
Database Marketing: Know what your customers want
Ian Linton - Pitman - ISBN 0273611798
Essentials Of Business Research Methods
Joseph Hair - Wiley, 2003. ISBN: 0471429252
Everything You Want: Re-Inventing Consumers, Brands And Communications
Jennifer Wood - Capstone Publishing, 2003. ISBN: 1841120197
Effective Management for Marketing
Angela Hatton, Mike Worsman - Butterworth-Heinemann - ISBN 0750649232
The Future of Brands: 25 visions
Rita Clifton - Mac Millan - ISBN 0333776739
The Future Of Marketing: Critical 21st Century Perspectives
Philip J. Kitchen - Palgrave, 2003. ISBN: 0333992865
Grass Roots Management: Getting Your People To Do It For Themselves...
Guy Browning - Pearson Education, 2003. ISBN: 0273662996
The Guru Guide To Marketing: A Concise Guide To The Best Ideas From Today's Top Marketers
Jimmy T. Boyett - Wiley, 2003. ISBN: 0471213772
International Marketing Strategy 2000-2001
Paul Fifield, Keith Lewis - Butter-Heinemann: Oxford - ISBN 0750649259
Integrated Marketing Communications 2000-2001
Geoffrey A. Moore - Capstone Publishing Oxford - ISBN 190096158X
Integrated Marketing Communications: The Holistic Approach
Tony Yeshin - Butterworth-Heinemann - ISBN 0750619236
Key Customers: How to manage them profitably
Malcolm MacDonland - Butterworth-Heinemann - ISBN 0750646152
Kotler on Marketing: How to create, win and dominate markets
Philip Kotler - Simon and Schuster, London - ISBN 0684860384
Kellogg On Integrated Marketing
Dawn Iacobucci - Wiley, 2003 ISBN: 0471204765
Lifebelt: The definitive guide to managing customer retention
John Murphy - Wiley - ISBN 0471498181
Marketing And The Bottom Line (2nd Edition)
Tim Ambler - Financial Times/Prentice Hall, 2003 ISBN: 0273661949
The Marketing Book (5th Edition)
Michael Baker - Butterworth-Heinemann, 2003 ISBN: 0750655364
Marketing ROI: The Path To Campaign, Customer And Corporate Profitability
James Lenskold - American Marketing Association, 2003 ISBN: 0071413634
Management Information for Marketing Decisions 2000-2001
Tony Hines - Butter-Heinemann: Oxford - ISBN 0750649224
Principles and Practice of Marketing
David Jobber - McGraw Hill 200 - ISBN 0077096134
Principles of Marketing (2nd. European Edition)
Philip Kotler - Prentice Hall - 0132622548
Practice of Advertising
Norman Hart - Butterworth-Heinemann - ISBN 0750622393
Practice of Public Relations
Sam Black - Butterworth-Heinemann - ISBN 0750623187
Planning and Control (Strategic Management) 2000-2001 (Reference and work book)
Paul Fifield - Butterworth- Heinemann - ISBN 0750649267
The Rhetoric And Reality Of Marketing: An International Managerial Approach
Philip J. Kitchen - Palgrave, 2003 ISBN: 0333987322
Selling and Sales Management
David Jobber - Prentice Hall - ISBN 0273642103
Value-based marketing: Marketing Strategies for Corporate Growth and Shareholder Value
Peter Doyle - Wiley, Winchester - ISBN 0471877271
| Marketing Trainer - Bahrain |
| CIM Jersey Summer Party at Chateau Vermont |
| The Jersey Branch of the Chartered Institute of Marketing (CIM) are pleased to invite members to their free summer party in the grounds of Chateau Vermont, headquarters of the Jersey Academy of Music. |
| Open Days |
| The 2010 Chartered Institute of Marketing Awards launch to take place on the 29th July |
| Expert to speak at CIM event |
| Mark Palmer, Global Brand Director of Green & Black’s organic chocolate, will speak at an event on the 29th July at The Grand Hotel on ‘Repositioning your brand for business growth’. |
| Up and Coming Training Events for Marketers |