Expert to speak at CIM event
Mark Palmer, Global Brand Director of Green & Black’s organic chocolate, will speak at an event on the 29th July at The Grand Hotel on ‘Repositioning your brand for business growth’.
The event, which is eligible for 2 hours CPD, will draw on Mark’s own professional experience where he has seen sales rise from £4M to £40M at Green & Black’s, which was the result of a repositioning programme with the aim of moving the brand from a niche organic product to a premium everyday chocolate.
Green & Black’s subsequently became the fastest growing chocolate brand in the UK, which ultimately led to their acquisition by Cadbury Schweppes in 2005.
Mark, who was instrumental in the evolution of the business, has received industry and professional acknowledgement for his work. He has featured in the Marketing Power 100 for two successive years, and was voted the 3rd most influential practitioner in the UK by Marketing Week magazine.
Event details
Date: 29th July
Venue: The Grand Hotel
15:30 - 15:45Registration
15:45 – 16:45Mark Palmer Presentation on ‘Repositioning your brand for business growth’
16:45 – 17:15 Q and A Session
You can now register online for this event at http://cimjersey.eventbrite.com/, or for more information please contact Yannick Fillieul at yanfillieul@gmail.com.
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| Expert to speak at CIM event |
| Mark Palmer, Global Brand Director of Green & Black’s organic chocolate, will speak at an event on the 29th July at The Grand Hotel on ‘Repositioning your brand for business growth’. |
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