The Chartered Institute of Marketing Announces 2009 Awards Shortlists
The Jersey branch of The Chartered Institute of Marketing has announced the shortlisted nominees for its prestigious Marketing Excellence Awards 2009.
In total, 31 companies have been shortlisted in eight Award categories. They are:
|
Award Category |
Company |
Campaign |
|
Best CRM Programme |
Normans Jersey Live Advertising International The Grand Jersey |
Norman’s Hive up Jersey live Create Demand The Grand Jersey |
|
Best Integrated Marketing Campaign |
Jersey Enterprise Durrell Wildlife Conservation Trust Jersey Tourism Bank of Scotland |
Think Twice. Buy local It’s Time 50th anniversary The Jersey Pass Portfolio Plus issue 2 |
|
Best Brand Campaign |
Jersey Finance Liberation Group Jersey Live The Inn |
Expert Equal Liberation ale Jersey Live The Inn rebrand and re-launch |
|
Best Use of PR |
The Jersey Royal Company HSBC Bank International Jersey Finance Jersey Post |
Genuine Jersey Royal Growing Competition Expat Explorer Weapons of Tax Destruction Sponsorship of 2009 Island Games |
|
Best Use of Media |
Jersey Live Bank of Scotland States of Jersey Public Health Department My Handle Acorn Finance |
Jersey Live Portfolio Plus issue 2 Slow the spread ofGerms
The Acorn Way |
|
Marketing Achievement on a Small Budget |
Jersey Tourism Prison! Me!! No Way!!! The Jersey Royal Company My Handle |
The Jersey Pass Dangerous Games Genuine Jersey Royal Growing Competition Myhandle.com |
|
Best Agency Contribution |
Side on Direct Input |
N/A N/A |
|
Marketing excellence |
Liberation Group Acorn finance Jersey Harbours Jersey Live |
Liberation Group The Acorn Way Jersey Boat Show Jersey Live |
Judging took place on 7 October and this year’s judging panel was Chaired by Paul Say, Head of Marketing at HSBC Bank International, who was joined by; Steve Cartwright FCIM, Chairman, Jersey Branch of The Chartered Institute of Marketing, Mike Liston OBE, Chairman of Jersey Post Group Ltd and Professor Paul Fifield, the noted marketing academic, consultant and author.
Mr Say said: “The quality of this year’s entries has been outstanding and the judges were particularly impressed with the breadth and sophistication of work submitted. It is clear that the tough economic conditions faced by organisations over the past 12 months have driven local marketers to be more innovative, resourceful and creative than ever. We thank all those who entered and offer our congratulations to the shortlisted nominees.”
The winners of the Awards will be announced at a Gala Dinner held on Friday 20 November at the Hotel de France, where over 500 of the Island’s marketers and business professionals will gather to celebrate local marketing excellence.
The 2009 Jersey Chartered Institute of Marketing Awards are kindly sponsored by: Ship2me, Delta Conference Systems and The Beach Creative Communications, with support from Jersey Telecom and Gallery Magazine.
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